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Too much intelligence, and not enough wisdom? Plus product updates and a roundup of articles about analytics, workflow, and privacy.

Product updates in Google’s analytics world, thoughts on AI and workflow, great articles about attribution & data privacy.

New features and noteworthy discussions about marketing analytics this month, including MMM resources and how the practice is evolving.

Sometimes, the act of measurement affects the behavior of the thing we are measuring. That can result in hidden and not-so-hidden costs.

Being good at working with data and understanding data are not the same thing; Google Meridian open source MMM, and more.