I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the image below links to a PNG version.

Too much intelligence, and not enough wisdom? Plus product updates and a roundup of articles about analytics, workflow, and privacy.
Product updates in Google’s analytics world, thoughts on AI and workflow, great articles about attribution & data privacy.
GA4’s new BigQuery Transfer Service populates reportable data, but the data is fairly shallow. Get an overview of the what’s included.
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